Chellenge

What potential is there for a street food service platform like KERB, to rebuild and bring new types of value to all the stakeholders incolved in the market as a public space, asset and opportunity?

Tools and methods we applied

Discovery Desk Research |  User interview | User Observation | Online survey | Stakholder interview | Stakeholder Map | Persona | User/Trader Journey Mapping

Define SWOT analysis | The Eisenhower matrix | Insight systhesis | HMW statement 

Design Design hackathon |Ideation workshop |Prototyping workshop |Service Blueprint |Business model | New stakeholder mapping | Value chain

KERBuild | Service Introduction video

KERBuild | How it works

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01 Research | Discovery

  • Desk Research – Learning Policy design, Gentrification, Value of street food market etc
  • Field Research – Observation, user interview (short), interview with stall owner and workers and interview with stakeholders like retail shop owner and redidences
Interview of customers
Interview of traders
Interview of communities

We started to understand how Street food market has brought value to society and what has faced problems such as gentrification and death of high street. After the desk research, we head to each markets to take interview with customer, trader and KERB. Also we conducted to observe user in the market how people behaviour  

01-01 Research | Who and What

  • Workshop – Stakeholder workshop 
  • User segmentation and understanding the user –  Stakeholder Map / Persona making / User Journey Map /  
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02 Define

  • Insight analysing – Understanding the stakeholder in depth 
  • HMW statement 
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03 Ideation | Prototyping stage

  • Ideation – Crazy 8 | Design Hackathon | Co-creation workshop with KERB and Islington Council 
  • Mission Statement – Deciding what social value we want to create
  • User Testing – Prototype User test and User depth Interview
After couple of ideation and feedback from KERB, we researched which social assets are attractive for our approarch. We found that university is one of the key social asset because regulation is more flexible compared to street, and they are keen to collabolate with industries to educate students.
 
We came up with an idea that we can use KERB’s business model to educate university student to become food enterprenuer. First of all, we had user inteviews to ask whether students want to take any food course and we found a few students are very interested in making food business.
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04 Deliver

Lastly we considered how to make its happen as sustanable business. We applied couple of methods such as service blueprint and business model canvas to analyse our idea. One of the strength point for KERB is that KERB can start the new business without huge investment. Our idea is to carry KERB’s incubation model to university and aquire new market space within campus so that only human resource is required. KERB are very interested in the idea due to the consideration and KERB is carring the idea to university to negociate.

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