Project Brief
What potential is there for a street food service platform like KERB, to rebuild and bring new types of value to all the stakeholders incolved in the market as a public space, asset and opportunity?
Tools and methods we applied
Discovery
Desk Research / Interview / Observation / Stakeholder Map / User segmentation / Persona making / User Journey Map / Trading workshop / Stakeholder workshop / Online survey / Offline survey
Define
SWOT analysis / The Eisenhower matrix / Insight systhesis / HMW statement
Develop
Crazy 8 (Ideation) / Design hackathon / Ideation workshop / Prototyping workshop / Service Blueprint / Business model / Post-stakeholder map / Value chain
Deliver
Presentation / Service Video / Service proposition report / Mock-up
KERBuild | Service Introduction video
KERBuild | Service Proposition
01 Research | Discovery
- Desk Research – Learning Policy design, Gentrification, Value of street food market etc
- Field Research – Observation, user interview (short), interview with stall owner and workers and interview with stakeholders like retail shop owner and redidences
We started to understand how Street food market has brought value to society and what has faced problems such as gentrification and death of high street. After the desk research, we head to each markets to take interview with customer, trader and KERB. Also we conducted to observe user in the market how people behaviour
01-01 Research | Who and What
- Workshop – Stakeholder workshop
- User segmentation and understanding the user – Stakeholder Map / Persona making / User Journey Map /
02 Define
- Insight analysing – Understanding the stakeholder in depth
- HMW statement
03 Ideation | Prototyping stage
- Ideation – Crazy 8, Design Hackathon, Co-creation workshop with KERB and Islington Council
- Mission Statement – Deciding what social value we want to create
- User Testing – Prototype User test and User depth Interview
