Project Brief

What potential is there for a street food service platform like KERB, to rebuild and bring new types of value to all the stakeholders incolved in the market as a public space, asset and opportunity?

Tools and methods we applied

Discovery

Desk Research / Interview / Observation / Stakeholder Map / User segmentation / Persona making / User Journey Map / Trading workshop / Stakeholder workshop / Online survey / Offline survey

Define

SWOT analysis  / The Eisenhower matrix / Insight systhesis / HMW statement 

Develop

Crazy 8 (Ideation) / Design hackathon / Ideation workshop / Prototyping workshop / Service Blueprint / Business model / Post-stakeholder map / Value chain 

Deliver

Presentation / Service Video / Service proposition report / Mock-up 

KERBuild | Service Introduction video

KERBuild | Service Proposition

01 Research | Discovery

  • Desk Research – Learning Policy design, Gentrification, Value of street food market etc
  • Field Research – Observation, user interview (short), interview with stall owner and workers and interview with stakeholders like retail shop owner and redidences

We started to understand how Street food market has brought value to society and what has faced problems such as gentrification and death of high street. After the desk research, we head to each markets to take interview with customer, trader and KERB. Also we conducted to observe user in the market how people behaviour  

01-01 Research | Who and What

  • Workshop – Stakeholder workshop 
  • User segmentation and understanding the user –  Stakeholder Map / Persona making / User Journey Map /  

02 Define

  • Insight analysing – Understanding the stakeholder in depth 
  • HMW statement 

03 Ideation | Prototyping stage

  • Ideation – Crazy 8, Design Hackathon, Co-creation workshop with KERB and Islington Council 
  • Mission Statement – Deciding what social value we want to create
  • User Testing – Prototype User test and User depth Interview